The AI SEO checklist: 7 ways to make your website visible in AI search
Key takeaways
- AI search tools still rely on websites that load fast, are easy to crawl and clearly explain what they offer.
- Specific, expert content beats long, generic articles written only for keywords.
- Check what AI assistants currently say about your business, then fix the gaps.
AI search hasn't replaced the basics of SEO. It has raised the bar. Use this checklist to make sure both search engines and AI assistants can find and trust your website.
- Let the right crawlers in. Check your robots.txt file isn't accidentally blocking search engines or AI crawlers you want to be found by.
- Make every page fast and mobile friendly. Slow, broken pages are less likely to be used as sources.
- Say clearly what you do. Your home page should state who you help, how, and where, in plain words.
- Answer real questions. Build pages around the questions customers ask before they buy.
- Show your expertise. Add author names, credentials, case studies and real examples.
- Add structured data. Use schema markup for your business, products, FAQs and reviews.
- Test it in AI tools. Ask ChatGPT, Gemini and Perplexity about your business and your services, and note what they get wrong or leave out.
Work through the list one item at a time. Small, steady improvements add up, and they help you in traditional search results too.
